What Is On Page Seo?

The on page seo is the process of optimizing the inner web pages to get top position in search results. From keyword integration to improving URLs, content strategy, internal linking, title tags, and dozens of onsite seo factors need to be optimized on your website to improve its ranking and visibility in SERPs.

On-page optimization includes the following tasks:

Creating valuable content based on user intent
Keywords Research
Meta Tags
Internal Links
Schema Markup
Optimize Images
Improving URLs and more

The good onsite optimization helps Google clearly understand what your web page is all about and whether it addresses the query of users. The effective on-page seo strategies not only boost the visibility of your branded site but also ensure visitors get what they are looking for.

The on-page seo goals are:

Providing users with the best experience
Enhance each web page's visibility and relevance
Boost click-through rates

Why Is On-Page SEO Important?

On-page seo serves as a linchpin for business success in the digital world. It’s a crucial aspect to consider for sites that want to improve online visibility and drive more traffic. By improving the web pages with optimized keywords and informational content, the chances of attracting more qualified leads are high.

If your web page is fully seo optimized and solves the problems of viewers, Google displays your site on the first page. The algorithms of Google constantly shuffle, but the user intent remains its priority. Google always recommends “people first content” websites that have valuable content and aim to satisfy visitors by meeting their expectations.

The good on-page seo optimization helps boost your website's credibility, drive more conversions, and enhance user engagement.

Leading On-Page SEO Ranking Factors

Here are some helpful and easy to follow on-page seo ranking factors that are important to consider for better performance in search engines.

Write Keyword Rich URLs

Google highly recommends optimizing the page URLs to tell visitors what your page is all about. The common on-page seo strategy to optimize a URL is adding your targeted keyword.

Don’t make URLs cryptic by adding unnecessary text, random numbers, and publish dates; instead, keep them simple, clean, organized, and keyword-rich.

Write Click-Worthy Title Tags

Title tags are another critical on-page seo ranking factor that impacts whether the user clicks your page or not. They appear in browser tabs, social media posts, and search results. The best practices to make your title tag seo friendly:

The title tag length need to be from 40 to 55 characters
Avoid duplication by creating a unique title tag for every web page
Add the target keyword in the start of the title tag

Use Keyword-Rich Meta Description

Keeping your meta descriptions click-worthy is also important in on-page seo optimization. The meta description is known for providing a summary of your web page in front of viewers. It usually appears as a descriptive snippet below the title tag of your page in the search results.

The meta descriptions do not play any role in the ranking factor, but they can influence the decision of the user whether to click your page. This description should exactly match the user intent otherwise, Google generates its own. To keep the meta description seo-friendly, you can follow the best practices discussed next:

Keep it to 120 characters only
Include your core and target keywords
Use active voice
Add a call to action like “try for free”

Structure your Page With Heading Tags

Heading tags in on-page seo optimization help in skimming your content and make it readable for users. It also helps Google to understand the hierarchy of your web page and confirm the information relevance with user intent. While making headings, it is important to add the core keyword to clarify your content further. The important headings are h1, which should be the main topic, and H2-H6 for sub-headings.

Use Alt Tags

Adding alt tags to the images is crucial for good on-page seo optimization. Add descriptive alt text to images to explain to Google and readers what your image is all about.

Let’s pinpoint following tips to keep the alt tags of images seo-friendly.

Add the target keyword organically
Don’t use words like “image of” and “picture of”
Images should be Webp, PNG, JPEG

Use Keywords Strategically

Do your research on keywords for every web page of your website by using tools like Google Keyword Planner, SEMrush, and Ahrefs to understand what people are searching for related to your product and industry. You can check for search volumes and keyword difficulty to make a list of valuable keywords.

You can focus on primary keywords, secondary keywords, and long-tail keywords. The long-tail keywords have low competition but can rank your website faster. As per RankTracker, long-tail keywords comprise 70% of online searches.

Place the short and long-tail keywords in your content strategically to keep it helpful.

Publish Informational Content

Content is a crucial and critical factor in onsite seo, as it makes or breaks your brand. According to HubSpot, 82% of businesspeople are actively investing in content marketing. With the valuable and informational content, you are giving reasons to the viewers for visiting your website.

Whether it’s the content of a product page or blog posts, it is important to keep everything informational and helpful to keep users engaged with it. Optimizing the content with well-researched keywords, authentic statistics, and information helps search engines understand and rank your content.

Google prioritizes the content that includes E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). The practices to create helpful content are:

Break your content using headings
Add keywords in the content body and headings
Use the correct spelling and grammar
Add the helpful images

Try to add a new section in your website content to let Google understand that you work hard for your customers. Regularly update it to keep your website valuable and informational.

Optimize for Page Speed

Optimizing page speed is also an important aspect in on-site optimization. Viewers always leave the website, which takes time to load, because of frustration. According to Unbounce, 70% of online buyers say that the page speed directly influences their buying decision.

The page speed optimization provides users with the best experience and ranks your site faster. With the Pagespeed Insights, you can check the speed of your site and get customized recommendations for resolving the issues.

Add Internal Links

Internal linking is the hyperlink from one business website page to another on the same domain. It helps crawlers to explore your website, discover new content, and understand the information on your web page. The internal linking offers the following advantages:

Search engines can easily crawl and find new pages within your website
It’s a signal to highlight that the linked page is important
Assist the search engine thoroughly understand your site structure
They help users to stay on your site for longer
It lowers bounce rates and boosts page views

Having no internal linking to your website negatively impacts the user’s ability to access your valuable content. According to Inlinks, 82% of sites did not perform well because of bad internal linking strategies. So, put great efforts into your internal linking to appear in search results.

Pro Tip: Don’t Go Overboard with Your Internal Linking Strategy

Add External Links

External links in the website help to enhance SEO rankings, credibility, relevancy, and improve user experience. Google always recommends adding links from authoritative external sources to boost trustworthiness.

The external links also help your website rank faster on Google. According to the experiment of REBOOT in 2020, the sites with external links have positive impacts on their rankings.

External links help with:

Provide quality substance to readers
Need to develop relationship with other sites
Show Google how your useful content connects with other pages

Some of the crucial practices for external links are:

Optimize the anchor text (keep it descriptive and natural)
Avoid looking spam by balancing the link quantity and placement
Always link to relevant and high-quality sources

Add Schema Markup

Schema markup displays your website prominently in the search engines. It is a code or structured data to help search engines easily categorize your web pages. Additionally, it helps Google to show rich results, including all the details of your page, to make it engaging. This results in attracting more clicks and can smoothly improve your CTR.

The schema markup helps you optimize your content for appearing in Google’s AI overviews. There are various types of schema markups, but the most common one is product, organization, article, news, event, local business, etc,. which provides details about the price and reviews.

Schema Markup Testing Tool

Google always recommends that you must begin with the Rich Results Test to completely understand what Google rich results can be possibly generated for your page. Leverage the tool Schema Markup Validator for generic schema validation to evaluate schema.org markup.

Make your Website Mobile Friendly

Mobile friendliness is also an essential factor of on-page seo, as it directly impacts the user experience and website rankings. A mobile friendly business website ensures that content is easy to read, loads faster, and functions smoothly on small screens. Moreover, Google also uses the mobile indexing feature to rank websites faster.

Target Featured Snippets

Optimizing your featured snippets content is another key factor in on-page seo. It’s like a box that appears in Google 1st Page (SERP) and provides users with the valuable content they are looking for in the search query.

This featured snippet helps you drive more organic traffic and easily convert them into potential leads. You can easily optimize your content for this box in the following ways:

By using tables and bullets to sum up the information
You can add an FAQ section
How precise are the answers to the specific search requests
How helpful these answers are to the user

Include High Quality Images

Highly optimized images on your website are essential to achieve better results. They help users better understand your content by breaking it down. Some of the practices for images are:

Compress your images
Add alt text to your images
Responsive images
Use an image sitemap
Use supported image formats (WebP, SVG, BMP, GIF, JPEG, PNG, and AVIF)

You can add the keywords in the alt text of your images for better ranking.

Get Professional On-Page SEO Help!

Congratulations on completing this comprehensive on-page seo guideline. You have equipped yourself with the knowledge and best actions that are required to optimize the site for high rankings. If you are still failing to optimize your website through on-page seo, you can depend on the reputable and professional seo agency. The experts with advanced on-page seo tactics promise to provide measurable outcomes. Trust the qualified agency to elevate your digital marketing prowess and to stay ahead in the competitive landscape.

FAQs

What is the key Difference between on-page and off-page seo?

On-page seo refers to optimizing the signals within a website, like web content, meta tags, and internal links. Whereas the off-page seo refers to optimizing the signals outside the website, like building backlinks through guest posting.

Can I easily perform seo myself?

You can easily manage some seo tasks yourself. But for technical steps like speed optimization, complex backlinking, it is not a child's play. You have to partner with the seo agency Perth to save time and get better outcomes.

What is the difference between on-page and technical seo?

The on-page seo involves optimizing the individual pages of your business website for better user experience and digital results. Technical seo helps improve the architecture and backend elements of your business website for better results.